Are you open for business?...

Posted by Didier Grossemy in Website and Technology on 09 13th, 2009 | 16 Comments
Didier Grossemy says, so you have a website, and you are thinking, why it does not work? Chances are you went to see a web/graphic designer, that’s why. .. No I have nothing against the creative geniuses that graphic designers are, right the contrary and a matter of fact I employ a very large numbers of them. But let’s face it the job of a graphic designer is to make things look good, not necessarily understanding your business objectives, target demographics, human behaviour, call to actions, conversion rates, cost of client acquisitions and more… Yes...
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Is your brand safe?...

Posted by Didier Grossemy in Internet Social Impact on 09 13th, 2009 | 7 Comments
Didier Grossemy says, we all know that the Internet has revolutionized communication and brand positioning. Great! Yes the Internet is creating new phenomena of communication that anyone can instantly use. Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation. In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter account) will tell 100 people that will tell another 100 that will another...
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Are you in the driver seat or are you ju...

Posted by Didier Grossemy in Didier Grossemy Business Tips on 09 13th, 2009 | 1 Comment
Didier Grossemy says that they are many ways to live your life.  Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same…you can choose to be at the front or just follow the pack and sit at the back. Deep down you do know that the journey should be much more comfortable at the front but… what would it take to drive the ship rather than being driven. Didier Grossemy has teamed up with Justin Herald to assist individuals in creating a successful business and adapting to...
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