Is your brand safe?...
Posted by
Didier Grossemy in
Internet Social Impact on
09 13th, 2009 |
7 Comments
Didier Grossemy says, we all know that the Internet has revolutionized communication and brand positioning. Great!
Yes the Internet is creating new phenomena of communication that anyone can instantly use.
Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation.
In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter account) will tell 100 people that will tell another 100 that will another...