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Are you open for business?...

Didier Grossemy says, so you have a website, and you are thinking, why it does not work? Chances are you went to see a web/graphic designer, that’s why. .. No I have nothing against the creative geniuses that graphic designers are, right the contrary and a matter of fact I employ a very large numbers of them. But let’s face it the job of a graphic designer is to make things look good, not necessarily understanding your business objectives, target demographics, human behaviour, call to actions, conversion rates, cost of client acquisitions and more… Yes...
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Does your email marketing software inclu...

Sender Policy Framework (SPF) Article presented by:  Didier Grossemy | X2 Digital CEO SPF is the breakthrough for sending emails from an external email technology (other than Outlook). This document is to make you understand the importance of setting up your SPF before starting sending emails. Common Types of E-Mail Abuse where the Sender Address is Forged Spammers want to avoid receiving non-delivery notifications (bounces) to their real addresses. Fraudsters want to cover their tracks and remain anonymous. Computer worms want to cause confusion or just don’t care...
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Are you connected or becoming disconnect...

Didier Grossemy theory is that the more connected we are, the more we become disconnected Article written by:  Didier Grossemy | X2 Digital CEO We are living in an unprecedented social experiment. Never so much technology has been available to everyone. From a very young age, children start with a computer connected to the Internet then graduate very quickly in the name of parent security with mobile phones, they are the new generation of connected kids. For these kids social interactivity is happening through emails, SMS and of course what it is called “Social”...