delete
Posted by Didier Grossemy in Internet Social Impact on 09 13th, 2009 | 7 Comments

Is your brand safe?...

Didier Grossemy says, we all know that the Internet has revolutionized communication and brand positioning. Great! Yes the Internet is creating new phenomena of communication that anyone can instantly use. Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation. In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter account) will tell 100 people that will tell another 100 that will another...
Read More
delete
Posted by Didier Grossemy in Internet Social Impact on 06 20th, 2009 | No Comments

Didier Grossemy says that design creates...

Design influences our lives on a daily basis. Didier Grossemy says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when a Japanese company called Sony invented the “Walkman”. Most of you I am sure…had one and carry it in your pocket and you thought that was so cool. So years have passed and today it is all replaced by your phone…yes the iPhone is the ultimate creation of one of the most acclaimed and genius industrial...
Read More
delete
Posted by Didier Grossemy in Internet Social Impact on 02 15th, 2009 | No Comments

Didier Grossemy – Are you talking ...

Didier Grossemy says; Are you talking to mum? Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands. They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it. Today the digital age is not any longer just driven from children looking at games or business people searching the next opportunity but from mums around...
Read More
delete
Posted by Didier Grossemy in Internet Social Impact on 07 6th, 2008 | 3 Comments

Didie Grossemy says – Be Aware of ...

Article written by:  Didier Grossemy | X2 Digital CEO Didier Grossemy says are you accepting business versus doing business or simply losing business? Multi store vendors must take their website very seriously when having merchants selling goods on their own website. I have recently implemented a site for an organisation based in Australia http://www.haiwaibao.com which sales products from vendors to the Chinese market. Each merchant can fully manage their own store and products, which of course represent a danger for the company. So how are we going about it! Very...
Read More
delete
Posted by Didier Grossemy in Internet Social Impact on 07 6th, 2008 | 2 Comments

Didier Grossemy – Vision is not to...

Article written by:  Didier Grossemy | X2 Digital CEO Didier Grossemy says that there is something remarkable about vision! Didier Grossemy says that unfortunately, it is not always shared by others and it is never aligned with today. Didier Grossemy is exclaiming – Not too surprising is it? Didier Grossemy problem, like many creative people is that I have to make my clients and partners realise that unless they are moving forward with the visions I have today, tomorrow will be too late. For example: some 3 years ago I came across an amazing technology...
Read More