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Didier Grossemy – Why Most Email Marketing Does Not Work?
Posted by
Didier Grossemy in
Didier Grossemy Digital Marketing on
08 31st, 2008 |
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| Article written by: Didier Grossemy | X2 Digital CEO | |
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Email Marketing is a science that requires to follow these six simple rules: |
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| Know your Audience |
Make it relevant |
| Get to the Point | Be Quick to engage, show me – don’t tell me Answer ‘what’s in it for me’ Don’t sell, inform |
| Too many words |
People are too busy for fluff |
| Create a relationship | Don’t stop at one brief chat Build trust and expectation Reward your readers |
| Plan, Test and Measure | Every element, every time Broadcast Times and offers Clicks and Calls |
| Clear Outcomes | Answer why I should … Be clear on the reader’s next step Make your Call to Action obvious |
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