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Didier Grossemy – Vision is not today and far less yesterday
Article written by: Didier Grossemy | X2 Digital CEO
Didier Grossemy says that there is something remarkable about vision!
Didier Grossemy says that unfortunately, it is not always shared by others and it is never aligned with today.
Didier Grossemy is exclaiming – Not too surprising is it?
Didier Grossemy problem, like many creative people is that I have to make my clients and partners realise that unless they are moving forward with the visions I have today, tomorrow will be too late.
For example: some 3 years ago I came across an amazing technology developed in Japan, called QR Codes.
Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context spanning both commercial tracking applications as well as convenience-oriented applications aimed at mobile phone users. QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hard link or physical world hyperlinks. A user can also generate and print one’s own QR Code for others to scan and use by visiting one of several free QR Code generating sites.
I immediately saw the amazing potential to be used in the press and digital marketing applications to build customer relationships, while enabling brands to deliver complex messages that could not be said on an emotional piece of advertising.
Here is the lesson about Vision.
2 years ago I approached publishers to give them the bleeding edge. This would have generated 100’s of thousand of free advertising dollars by being the first one to embrace the vision and the potential.
This is upsetting, because today as I open the newspaper, there is a 4 page special report about the technology that I was demonstrating 2 years ago to publishers and partners. So I guess there is more awareness now about the technology, but it would have been amazing if one of my clients could have seen the potential and believed in my vision to be the first with interactive print.
Just imagine an advertising in a magazine that said, click here (scan me to be precise) and suddenly you are in front of the website and you can join a database or even buy the product. I call it interactive print, bringing old technology to the new world of interactivity where the advertising becomes fully engaging
So here is the crunch for you!
Vision is great but then people always say it’s all about TIMING.
HOW CAN YOU TIME VISION with Today? If you do, is it still a vision or is it yesterday’s action brought forward?
My philosophy as a business visionary is that Vision being a forward thinking process does not align with yesterday’s actions so then, creating tomorrow’s Vision will still become yesterday when you reach that day.
Your thoughts…
Article written by: Didier Grossemy | X2 Digital CEO
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Promotion needs to concentrate on the unique selling point / differentiator of the product you are selling, so this would be promotion through media (the choice of which depends on place